The RSPCA NSW in conjunction with the RSPCA ACT, RSPCA QLD and RSPCA TAS has launched a powerful ad campaign designed to show the general public the other side of the RSPCA. The key message of this campaign is that the RSPCA not only helps animals, it helps humans through numerous people-based community programs that go neglected by the general public and unfunded by governments and corporate sponsorship. These programs include pet protection programs to assist victims of domestic violence, humane education programs and Inspectorate based assistance programs. To see more about the campaign, go to therspcaneedsyou.com.au.