RSPCA NSW has launched its new ‘Towards 2040’ strategic plan, setting a long-term direction to strengthen animal welfare outcomes across the state. The plan centres around prevention, early intervention, and community support, aiming to reduce animal suffering before crisis or cruelty occurs. Delivered through a series of three-year strategic plans, ‘Towards 2040’ is built around key animal welfare pillars and clear priority goals. Safe: Keep 1,000,000 animals safe from crisis, harm, and displacement Healthy: Provide $100 million in accessible veterinary care and prevention for animals in need Thriving: Reach 5,000,000 people with education, advocacy and community action that improves animal welfare To meet these targets by 2040, RSPCA NSW will focus on accessible veterinary care, hardship support, community-led prevention, targeted desexing and advocacy for lasting change. These priorities will help more animals stay safe, healthy and connected to the people who love them, so they can thrive together. “Today, animals face increasingly complex challenges, yet too often they enter our care only after harm has already…